April VCC CoP Call Resources

  • Value Chain Coordination

    April VCC CoP Call Resources

    Posted by Andrew on April 21, 2023 at 12:11 PM

    April VCC CoP Call resources: What’s your value chain ethos?

    During this call with Jodee Smith, Assistant Director of Indiana University’s Food Institute we discussed the ethos, pathos, logos, and kairos of value chain work. We learned how to apply rhetorical strategies for multiple stakeholders including farmers, decision-makers, buyers, policymakers, funders and others. See the slides here and this worksheet for writing out how you could use this framework with different audiences. Thanks again to Jodee for sharing this resource with everyone! If you find ways to use these strategies in your meetings/communications, let us know in this thread!

    Andrew replied 1 year, 7 months ago 1 Member · 0 Replies
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